Among the hundreds of thousands of fonts that exist, how do you possibly choose one? What factors should be considered when making your decision? Does the font choice even make that much of a difference? Choosing a font can make your head spin, but it is a choice that should be carefully made. Typefaces have […]
Today’s digital age may leave many thinking that forms of print advertising and marketing are a thing of the past. With social media, email marketing, pay-per-click ads, Groupon, and the thousands of listing and review sites, restaurant owners and managers likely have this mind frame too. While we all understand just how important web presence […]
On August 8th, Cleveland’s design-build community came together for the 19th Annual Golf Outing hosted by the International Interior Design Association (IIDA) and the American Institute of Architects (AIA) Chapters of Cleveland at Sweetbriar Golf Club in Avon Lake, Ohio. Since the event’s inception, this golf outing has been “the one” not to miss. When […]
Some of you may not know what a vector file is or what they are used for. In the world of design, and print, vector files make all the difference. Don’t worry, we will explain what they are and the power they have. Usually vector files come in EPS format, but they can also be […]
The term “Big Data” has been used quite a bit over the past few years. So what is it exactly? In the simplest of terms, big data equals “lots of stuff”. Think about how much “stuff” you have on your work computer. But wait; don’t forget your home computer, laptop, or your phone? Do you […]
What is a QR Code? How is it used? Why are they useful? How do I get one? Consumers and marketers alike may not have a full understanding of QR codes. Thus leading to them being poorly used, or worse not used at all. In order to effectively use a QR code in your next marketing […]
Through the years, we have seen several authentic blueprints come through our doors. Time and time again team members are just as fascinated with them. Blueprints are truly pieces of history and paved the way to the modern processes of reproduction we have today. By definition a blueprint is a type of paper-based reproduction usually […]
We have all been subject to the generic mass mailers for years. Time and time again we see postcards and letters that are addressed to “Residents of” or “Home Owner of.” Do we pay attention to these? Not so much. Why? Because they make us feel like we are just another customer, nothing special, no […]
It has been a busy month for the legal community. Many organizations have hosted annual dinners or fundraisers – a great way to kick start the summer. Avalon was fortunate enough to sponsor these organizations, and their events. We look forward to these events each year and are more than happy to support their missions. […]
One of the most important processes in printing is proofing. A proof is the final safeguard that ensures everything is spelled and formatted correctly, colors are as desired, sizing is correct, and the list goes on and on. Proofing prevents from having to reprint, saving both time and money. More times than not, customers will […]